Email Campaigns - Still Valuable?
Updated: 5 days ago
Who hasn't received emails leaving yourself with a shake of the head or even laughter about the abstruseness of its contents? The latter is usually caused by either very clumsy email scripts, completely unrelated contents and many times by both at the same time. In many cases such emails will not even reach their recipients and land in the spam filter with high bouncing rates.
Nevertheless email-campaigns are still one of the most powerful tools in digital communication. Countless studies have shown that many recipients in no way reject emails on a principle and in various circumstances even give them preference over other tools like phone calls or SMS-messaging.
Email campaigns taking into account proper data analytics as well as adequate script design have still the capacity to create high conversion rates. Goal setting from the beginning on and a concerted campaign management which takes into consideration all stages of the sales funnel are the warrantors of successful email marketing. Talk with us about more strategies to reach your aims!
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