• Frank Aol

CMS & Website Builder Shares

Updated: Nov 23, 2021

Ever heard of CMS? The acronym stands for "Content Management System" and describes a software which is used to edit, organize and display digital contents, especially for the use of website building. Does this mean a CMS platform is essentially a website builder? Not exactly, as a website builder's main focus is the provision of tools for the creation of an up-front website while CMS is used to manage its contents.

With a market share of about 65%, WordPress is by far the most popular CMS on the market for some obvious reasons. In the first place, WordPress belongs to the so-called non-subscription-based platforms, which means there is a plan available which is completely at no charge and also called self-hosting. However, WordPress also offers hosting services for those who are willing to spend a few bucks which increases its popularity. With this flexibility and the availability of many user-friendly functions, contents can be managed quite easily even by non-technophile users.

After WordPress on the top of the list and as undisputed market champion, a multitude of other platforms follows with considerably lower percentages of market shares. For most users here starts the confusion as it is not easy to look through this jungle of service providers. A first selection can be done by simply defining the target of the web presence, namely if it should be of commercial or non-commercial nature.

For commercial purposes, Shopify has become the rising star on the market, starting lately in 2014 with a market share of 0.3% and having ever growing since to 5.9% in the year 2021 which is the second place behind WordPress. This is all the more remarkable, as Shopify belongs to the subscription-based platforms and is not free of charge. Shopify has achieved its success with the implementation of many specialized features for ecommerce, such as inventory tracking, shipping- and marketing-tools.

Going further down on the list of market shares, other more or less well-know names appear like Joomla, a platform which once started with a market share of 12% in 2010 and has ever since seen a decreased of market shares year by year to only 3.0% in 2021. The opinions differ what is the reason for this decline, but most observers agree that Joomla has missed out to offer new features while other newcomers as Wix have gained themselves a reputation of being the most user-friendly and easiest platform for building a website. Wix and Squarespace have follow Joomla on the ranks four and five on the market share list with both a market share of 2.6% in the year 2021. This may sound not much, but is insofar striking as both platforms belong to the few protagonists on the list which were able to increase their market standing constantly since their launching. For both platforms a high number of available templates, high class photographs and a good UI (User Interface) have been named as distinctive advantages.

Other market actors like Magneto, Drupal or Blogger have all lost market shares steadily in the last years and main reasons are arguably high prices, complexity of use, bad SEO, limited free templates and others.

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