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  • Frank Aol

3D Modelling & 3D Rendering

When it comes to the visualization of products or projects, 3D animated models or videos are a top choice in many occasions. However, the notions 3D rendering and 3D modelling are often being used. Both are not the same in terms of work process and cost.


From a chronological point of view, the concept of 3D modelling comes before rendering. As the name suggests, 3D modelling uses software that can represent specific objects according to their dimensions and geometrical features. Typical software includes SketchUp, 3DS Max and Blender. The use of 3D models is extremely versatile and finds application in a myriad of areas. Products from any kind of industry, depictions of scientific institutions and more can be displayed with 3D models either for commercial, educational, or instructional purposes.


Evidently, 3D models can facilitate the production or construction process by visualizing objects in advance. This has various benefits such as more efficient project planning and both, the saving of time and cost. 3D modelling may depict both, living and non-living objects. The key trait is that all kind of objects appear static, hence non-animated.





3D rendering on the other side transforms a 3D model in into an animated shape, e.g., a video or animated model with software such as V-Ray, Mental Ray, SOLIDWORKS Visualization, 3Delight, Corona Renderer, Lumion and others. 3D rendering may be realized in many ways such as setting different day/night-time sceneries, creating shadows, setting artificial illumination effects, displays from different angles, flyovers, walkthroughs and many more. In a word, 3D rendering visualizes 3D models in a most realistic or even cinematographic way.


3D renderings unfold their power especially in marketing campaigns and when it is essential to create visual appeals. As with 3D models, renderings can as well be applied for products, indoor areas, outdoor areas, and other areas. Especially in real-estate related projects, 3D renderings help decision-makers to imagine the outcome of a project and therefore facilitate the decision-process considerably.


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