OTT (over the top) streaming refers to any streaming service that delivers content over the internet with Netflix being the most known...

Having examined in previously the different types of videos and their importance in digital marketing strategies, this post scrutinizes...

A video thumbnail can briefly be described as a still image which acts as the preview image of a video, comparable to a book cover or a...

According to the renowned German market and consumer data analyst company Statista, video advertisement spend is forecasted to reach up...

Having given a general introduction to CTAs in online shops in a previously, this post examines concrete CTA-phrases which can be used to...

Facebook Advertising (2) Having examined the 11 types of Facebook ads in a previous post, this post is dedicated to analyzing the methods...

Having spoken about Google Ads in previous posts, it must be noted, that the latter is one of the most expensive advertisement tools....

With previous post having covered topics like search engine and social media advertising, this post examines YouTube Ads. In the same way...

For all kind of online sales activities, it is the key point to make prospects acting and this can be achieved through different tools....

Ecommerce stores need to select available payment methods very carefully in order not to lose customers and potential sales. This post...

A topic coming into mind for most marketers it the cost of PPC advertising online. This post examines the cost for Google Ads which are...

Linkedin has ever been known as an attractive social media platform the networking of business professionals. Linkedin Ads is an online...

Without doubt Google Ads is dominating the market when it comes to search engine advertisements which are targeted to match with keywords...

The previous post handled the topic of automated bidding with Google Ads for online stores. This post examines how automated biddings can...

Bidding manually within a Google Ads auction is time-consuming. Automated bidding allows to skip that process and concentrate on the...

Having dealt with search engine optimization (SEO) and search engine marketing (SEM) in a previously, this post handles the term of...

Have you heard of shoppertainment? In short, shoppertainment aka shopstreaming is the promotion of a business through digital instruments...

Basically, spoken it is the purposed of Search Engine Optimization (SEO) to give a website a good organic ranking. This leads to the...

Modern digital marketing is done in various channels, may it be through a website, social media, instant messaging or chatbots. In this...

In digital marketing and campaign planning, interactivity, and interconnection. The same counts for the integration of email marketing...